WWF Future of Nature
Company: Uncommon Creative Studio
Role: Executive Producer, Interactive
For Earth Day, we launched an AI art exhibition using the history of our art to imagine the bleak future of the UK, if we continue its path to destruction. The series of over 20 original artworks take inspiration from the school of British romanticism, merging historic art with futuristic landscapes.
This includes famous names such as J. M. W. Turner and John Constable, as well as many others including artists such as Charlotte Nasmyth. However, rather than represent past idylls A.I. has rendered our predicted future, informed by the latest scientific projections.
Awards:
Cannes Lions - Shortlist ‘23
Art Directors Club - Silver x Interactive & Mobile
Creative Circle - Gold x Best Charity
Creative Circle - Gold x Best Stunt for Positive Change
The Digital Gallery
FutureofNature.co.uk showcased all of the A.I. images along with environmental descriptions of each issue the WWF focuses on improving.
Gallery Exhibition @ 180 Studios
A physical exhibition of ’Future of Nature’ was debuted at the contemporary 180 Studios in London. We hosted a launch party on the opening night for WWF and their brand ambassadors, and the full gallery was live on display to the public for a week in April, 2023.
Media in the UK
The campaign was pushed hard across the UK, including donated for charity placements such as a 10 minute video on the iconic Picadilly Circus screen, and WeTransfer homepages.
