EA Sports FC24 Clubhouse

Company: Uncommon Creative Studio

Role: Executive Producer, Interactive

We welcomed 500 of the world’s most important voices in football, gaming, and culture to showcase the launch of EA Sports FC ‘24 at the first-ever FC Clubhouse in Amsterdam.

The immersive event allowed guests to get their hands on the first demo of the game and interact with the brand. In one area, attendees could meet a life-sized digital version of FC24 cover star Erling Haaland who reacted and interacted with them using markerless motion capture.

Social posts from guests of the event gathered over 60+ million views.