Seize The Awkward

Company: Droga5

Role: Interactive Producer

Awkward moments can be uncomfortable, but embracing them can save a life. This campaign for the Ad Council tries to target friends of those going through a tough time and give them info/tips on how to help. 

Follow @seizetheawkward to find out how you can be more informed and helpful when it comes to mental health. 

I produced the website and all digital content for the launch of the campaign.

We also brought on artists to create their own beautiful interpretations of the campaign tagline: Seize the Awkward.

Awards:

Power of Purpose 2019 (Campaign US)

Shorty Awards - Multi Platform Partnership