Wear The Weekend #withGalaxy

Company: Wieden+Kennedy Amsterdam

Role: Senior Interactive Producer

A digital fashion augmented reality collection for Fun Mode, the Snapchat-powered feature on Samsung Galaxy A devices that allows users to access AR Lenses directly in their phone cameras. To promote the collection, K-pop talent BIBI wore the outfits in her music video “The Weekend”, giving fans the ability to digitally wear the same fashion outfits as her.

We partnered with 6 digital fashion creators across the world and developed their bespoke outfits into AR effects for the project.