T-Mobile Bullsh*t Detector

Interactive Producer, Droga5 New York

The T-Mobile ‘Bullsh*t Detector’, a mobile web-app that magically exposed the deceptive claims and misleading statements made in T-Mobile's competitors’ ads. Simply snap a photo and the advanced bullsh*t recognition technology does the rest. 

*This project was completed and fully functional, but unfortunately was not pushed live due to T-Mobile and Sprint’s merger (which was announced a week before our campaign was to go live). But I worked on it for a long time.

Built with Google Cloud Vision and IBM Watson A.I.