Netflix: #StudyOrNetflix

Company: MUH-TAY-ZIK HOF-FER San Francisco (now VCCP)

Role: Interactive Producer

This project was ridiculous. But it was funny, and college kids loved it.

During college finals week, students are constantly struggling between "should I be studying or should I just watch Netflix?". So, we live streamed a cute little guinea pig that helped students with that hard decision.

We built a set in the office, set up a camera, and streamed us playing with Professor Fuzzlepants (the internet named him that) for 2 days on Periscope (which was THE live stream app at that point in time). It cost very little money and helped Netflix gain a lot of new social followers.

 *Don’t worry, Professor Fuzzlepants went to a good home afterward.

Awards:

One Show Gold - Consumer/Branded Social Post